How to bring to market a new brand whose product category is not yet on the market
360 ° MARKETING STRATEGY DEVELOPMENT
- Development and execution of a 360 ° launch campaigns of a new FMCG product - the Skyr, fermented milk product, originally from Iceland.
- The strategy includes digital / above-the-line / below-the-line marketing, online and social-media.
- Creating a communication strategy, brand positioning, KV brand in Russia, promotion strategy in offline and online activations.
- Working with the market, adapting and optimizing of the campaign for consumer reactions and developing the product distribution network.
- Daily communication with the client, an integrated project with the participation of several agencies within the group: PlanNet, Louder, Mediaplus.