• Our work
  • Services
  • Career
  • About us
  • 50 Years
  • Contact
  • News
Plan.Net
  • RU
  • EN
Search

Мы используем файлы cookies для исследования просмотров нашего сайта. Продолжая просмотр страниц сайта, вы соглашаетесь на анализ. 

Узнать больше

BMW Venedig

Glenfiddich

Creative campagne Challengers welcome

BMW Venice
  • Category

    Creative
  • Industry

    Dark market
  • Client

    William Grant & Sons

How to tell consumers about new communication platform and inspire them to challenge themselves    

Creative and media production agency

  1. Development a creative campaign to launch a Scottish whisky brand Glenfiddich’s global communicational platform “Challengers Welcome” in Russia. 
  2. Production of a 4-episods video campaign with bright and successful celebrities involved
  3. PR and media promotion

Challenge   

The task was to launch a Scottish whisky brand Glenfiddich’s global communicational platform “Challengers Welcome” in Russia. 

Work    

  1. We decided to show true stories of people, who accept the challenge every day.
  2. These stories were told in four inspirational videos by ambassadors sharing the brand’s “challenger” mindset.
  3. Famous Russian sports commentator Vasily Utkin, actor of theatre and cinema Maxim Matveev, financier Alexander Zaytsev and composer Misha Mishenko shared their stories of success and narrated how to accept the challenges and accomplish goals   
Results
  1. The total number of video views in protagonists’ accounts amounted to 1,9 MIO, reach of publications in media amounted to 73 MIO, while the total amount of likes in social media amounted to 99K. Moreover, in 2018 sales of Glenfiddich grew by 64% and reached 20 400 9L cases.
  2. Videos were published in brand ambassadors’ social media, 13 advertising and newswire media, as well as among 19 bloggers, who have followed the challenge.
More Close
Play
Pause
Sound off
Sound on

Our Agencies

  • Louder
  • Mediaplus
  • Serviceplan Russia
  • Plan.Net

Links

  • Our work
  • Services
  • Сareer
  • About us
  • Contacts

Social media links

  • YouTube
© 2022 Plan.Net

  • Privacy policy